The types and extent of wash and detailing services your business will provide are really up to you as the owner as well as what your market will respond to. While you certainly want to offer a wide range of service options, you also want to focus your supply and equipment inventory and advertising efforts to support the wash and detail services that will sell the best.
When just starting out it makes a tremendous amount of sense to define at most three or four service packages you will offer customers. By keeping your initial menu of options short, you and your business will benefit by:
Providing yourself with time to learn your equipment and business processes
Saving money on marketing collateral
Learning your markets - what services sell the best
Prioritizing your expenses to only those that you can recoup in service fees
Reducing up-front capital requirements
Making it easier for your customers to understand and buy your services
To be competitive, within your different service packages you should provide at least these minimum services:
Complete exterior hand wash and dry
Vacuuming interior areas and trunk
Complete interior and exterior detailing
Carpet and upholstery shampooing
Leather conditioning (for leather seating areas)
Air vent and console dusting
Paint reconditioning, sealing, waxing and polishing
Engine wash and detailing
Basic safety inspections
Your services will be performed on-site at the customer's location of choice. This location could be a home, office complex, automobile dealership, shopping malls...the list of opportunities is really up to you!
